Music and fashion

Music and fashion have always been tied together, musicians often use fashion as a way to identify and differentiate themselves, and their fans do the same. In turn, fashion often draws inspiration from the music industry. Earlier this year Less Common More Sense ran a fashion design competition in collaboration with Syllabus Music and Alex Roots. Alex Roots is pop with a healthy dose of punk and a bit of a retro streak. Described as part Katy Perry and part Cyndi Lauper, she pairs 80s quirk with noughties in-your-face lyrics and solid commercial appeal. Alex is fast becoming the city’s golden girl. Tipped by the press as a big chart invader for the coming year, she has been praised by Tiscali for her storming liveshows and magnetic charisma.

The competition aimed to find a designer at University of The Arts London to design an item of clothing or an accessory for Alex to promote and to wear in a photo shoot for this issue of Less Common More Sense. We received many outstanding entries but the winner is Gareth Lewis with his very modern, classy and edgy bag, which also helped Gareth to win Accessories Designer of the Year at the Drapers Award (www.drapersawards.co.uk). Gareth met up with Alex at the RAK music studio in London in the Summer for the photoshoot.

Gareth Lewis
garethlewisaccessories@london.com

Alex Roots
www.alexroots.net

Fashion Editor (text): Giselle La Pompe-Moore | g.la-pompe-moore1@fashion.arts.ac.uk
Photographer: Abigail Rose Liparoto | www.daughtersof.co.uk
Photographer’s Assistant: Tatiana Woolrych | www.arts.ac.uk/showtime/tatianawoolrych
Syllabus Music: Gideon | www.syllabusmusic.com

This article was previously published in our communicate/collaborate issue