Less Common More Sense

/ell-ee-ess-ess cee-oh-emm-emm-oh-enn emm-oh-arr-ee ess-ee-enn-ess-ee/

• noun award-winning magazine and media brand, controlled by University of the Arts London (UAL) Students, showcasing the work of students and alumni at UAL.
• adjective the best creative student work in the UK, probably in the world.
• verb the action of the collective genius of 20,000+ of the world's best creative students and graduates

Phrases

"my, I must submit my work for that fantastic magazine, Less Common More Sense", "I hear Less Common More Sense is the most exciting Student Media website out there"

Derivatives

• acronym: LCMS
• twitter: @wearelesscommon
• email: lesscommon@su.arts.ac.uk
• website: www.wearelesscommon.com

Origin

groundbreaking initiative from successive generations of the University's Students' Union (SUARTS) and formerly that of the London Insitute's Students' Union (LISU)

International Phonetic Translation

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Morse

.-.. . ... ... / -.-. --- -- -- --- -. / -- --- .-. . / ... . -. ... .

Less Common More Sense is the media wing of SUARTS